06.04.18
Shiseido Company, Ltd. commemorated the re-launch of its hero serum, Ultimune Power Infusing Concentrate, with simultaneous celebrations all around the globe. Kicking off in Paris on May 31, the festivities continued in Tokyo, Hong Kong, Taipei, Bangkok and Singapore before culminating in Malibu, CA on June 1.
Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the Shiseido range, with one bottle sold every 13 seconds. This serum has received more than 132 beauty awards globally—-more than any other product in the brand’s portfolio in the course of the brand's 145-year history.
The relaunch's #StrongSouls campaign is billed as a "motivating expression of the product's end promise." A salute to the inner strength of every individual, #StrongSouls invites each of us to embrace our own convictions, our personal power and the empathy that unites us with others, through these shared celebrations and the sense of positivity they evoke.
Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the Shiseido range, with one bottle sold every 13 seconds. This serum has received more than 132 beauty awards globally—-more than any other product in the brand’s portfolio in the course of the brand's 145-year history.
The relaunch's #StrongSouls campaign is billed as a "motivating expression of the product's end promise." A salute to the inner strength of every individual, #StrongSouls invites each of us to embrace our own convictions, our personal power and the empathy that unites us with others, through these shared celebrations and the sense of positivity they evoke.