11.20.18
The CoverGirl Times Square flagship store will officially open its doors on Black Friday, Nov. 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, according to Coty.
The sleek, two-level store, which is open from 10am to midnight daily, has minimalist black and white décor with pops of vibrant color. The “deeply digital” interior where shoppers can for the first time try-on, experiment and express with their favorite products.
“We can’t wait to open our doors to the public and let our fellow CoverGirls in to play and to ‘make up’ what CoverGirl means to them,” says Coty consumer beauty CMO Ukonwa Ojo.
Ojo said the flagship represents an “incredible moment in beauty – where rich experiences matter most and where true self-expression and experimentation are the only beauty standards.”
The sleek, two-level store, which is open from 10am to midnight daily, has minimalist black and white décor with pops of vibrant color. The “deeply digital” interior where shoppers can for the first time try-on, experiment and express with their favorite products.
“We can’t wait to open our doors to the public and let our fellow CoverGirls in to play and to ‘make up’ what CoverGirl means to them,” says Coty consumer beauty CMO Ukonwa Ojo.
Ojo said the flagship represents an “incredible moment in beauty – where rich experiences matter most and where true self-expression and experimentation are the only beauty standards.”