Happi staff10.01.19
L’Oréal USA has launched Hair.com, billed by the beauty giant as the “ultimate consumer destination for shopping professional hair products” and the first brand-approved ecommerce experience of its kind. Redken, Matrix, Biolage, Mizani, L’Oreal Professionnel and Pureology, as well as prestige brands like Kérastase and Shu Uemura Art of Hair, are available for sale.
Hair.com is also backed by L’Oreal and powered by a roster of leading hair and salon experts, such as Tracey Cunningham, celebrity colorist, Redken creative consultant and co-owner of Mèche salon in Los Angeles, and George Papanikolas, trend-setting hair artist and celebrity stylist for matrix.
The new site brings together top knowledge from the industry’s best talents—by way of product reviews, tutorials, inspiration and advice—and a carefully selected professional product mix to give consumers the tools they need to bring that advice to life between visits to the salon.
“Historically, professional hair products have only been available to purchase at salons and select retailers,” said Han Wen, chief digital officer at Professional Products Division, L’Oréal USA. “Our research shows that consumers want more choices and ease of access to professional-level products. Hair.com is bridging that gap with a new, direct-to-consumer ecommerce platform as a solution between salon visits, and offering consumers unbeatable access to authentic professional hair products from brands they trust.”
The site has a 100-day return policy, according to Wen.
Hair.com is also backed by L’Oreal and powered by a roster of leading hair and salon experts, such as Tracey Cunningham, celebrity colorist, Redken creative consultant and co-owner of Mèche salon in Los Angeles, and George Papanikolas, trend-setting hair artist and celebrity stylist for matrix.
The new site brings together top knowledge from the industry’s best talents—by way of product reviews, tutorials, inspiration and advice—and a carefully selected professional product mix to give consumers the tools they need to bring that advice to life between visits to the salon.
“Historically, professional hair products have only been available to purchase at salons and select retailers,” said Han Wen, chief digital officer at Professional Products Division, L’Oréal USA. “Our research shows that consumers want more choices and ease of access to professional-level products. Hair.com is bridging that gap with a new, direct-to-consumer ecommerce platform as a solution between salon visits, and offering consumers unbeatable access to authentic professional hair products from brands they trust.”
The site has a 100-day return policy, according to Wen.