Happi Staff10.08.19
Elizabeth Arden’s signature Red Door fragrance is turning 30. Since its introduction in 1989, Red Door fragrance has grown to become a visual and fragrant symbol of the brand’s heritage, celebrating the glamour and elegance of women worldwide. The fragrance’s color refers to when Elizabeth Arden famously painted the door of her 5th Avenue salon red to boldly symbolize her presence and make her mark. To commemorate the fragrance’s 30th birthday, Elizabeth Arden has partnered with one of the fashion industry’s most in-demand illustrators, Jeanette Getrost, on an anniversary campaign paying homage to the past three decades of Red Door and looking forward to its future. The artist’s illustrations prominently feature the color red, Elizabeth Arden’s hallmark hue that built an empire, bringing this classic to life with a contemporary appeal.