Happi Staff10.20.20
John Paul Mitchell Systems' new Paul Mitchell Clean Beauty is vegan, cruelty-free and available now at www.paulmitchell.com. The lineup of shampoos and conditioners will be available on Amazon.com and at Ulta Beauty on November 1. Formulas contain ingredients such as argan oil, almond oil, aloe vera, hyaluronic acid, amaranth extract, pea protein, olive and oat peptide. Shampoos are priced at $22; conditioners, $23 and leave-in treatments, $25. This isn't the company's first step in sustainability, nor its last. JPMS is commited to making 10 of its 12 product lines vegan by 2023.
JPMS is rethinking its packaging, too. The company is moving toward 75% post-consumer recycled plastic. It also pledges to plant a million trees by 2022, remove single-dose plastic by 2023.
JPMS is rethinking its packaging, too. The company is moving toward 75% post-consumer recycled plastic. It also pledges to plant a million trees by 2022, remove single-dose plastic by 2023.