Top Companies Report

35. WD-40 Company

July 1, 2016

San Diego, CA

Sales: $378 million

Major Products: Maintenance products as well as home care and cleaning products including X-14, 2000 Flushes, Carpet Fresh, 1001/No Vac, Spot Shot, Lava and Solvol heavy-duty hand cleaner products and bar and liquid soaps.

New Products: GT85 (acquisition).

Comments: Maintenance products—which include the company’s famous WD-40 Multi Use Product—represented the vast majority of the company’s $378 million in revenues last year. During 2015, WD-40’s consolidated net sales fell approximately 1% based on currency exchange rates. Otherwise, on a constant currency basis, net sales would have been up 2% over the previous year, the firm said.

The company’s namesake product line has been expanded to areas like lawn and garden, and, in 2013, it added WD-40 Bike, a line of bicycle maintenance products that includes cleaning products such as heavy-duty degreasers and a foaming wash. Although the initial retail focus for this line was smaller independent bike dealers, WD-40 is now shifting to the same multi-channel distribution network that is currently in place for its other maintenance products. 

WD-40’s interest in bikes was the reason behind the company’s first acquisition in a decade: the GT85 brand, a multi-purpose maintenance line that’s sold mainly in the UK.
WD-40’s home care and cleaning products remain harvest brands, but that harvest is growing smaller these days; the sector’s net sales decreased 8% in the second quarter of 2016 when compared the same quarter one year ago.