Happi Staff11.20.20
This has been a challenging year, especially for older Americans who have experienced isolation from family and friends due to the pandemic. Inspired by seven-year-old Cavanaugh Bell and his non-profit Cool & Dope, Ivory set out to spread positivity and help deliver care packs to seniors in his community.
To ignite a consumer call-to-action, Ivory also teamed up with TV personality and mom of three, Catherine Lowe, to encourage families to get involved and deliver Ivory care packs to seniors in their local communities.
Ivory care packs are filled with essential items like Ivory Gentle Moisturizing Body Wash and Gentle Deodorant, designed to be gentle on skin; socks and a blanket to help them stay warm this winter, along with puzzles and brain games to add some fun and entertainment.
To ignite a consumer call-to-action, Ivory also teamed up with TV personality and mom of three, Catherine Lowe, to encourage families to get involved and deliver Ivory care packs to seniors in their local communities.
Ivory care packs are filled with essential items like Ivory Gentle Moisturizing Body Wash and Gentle Deodorant, designed to be gentle on skin; socks and a blanket to help them stay warm this winter, along with puzzles and brain games to add some fun and entertainment.