Christine Esposito, Managing Editor05.03.21
Procter & Gamble has expanded its flagship Olay line with new Regenerist Mineral Sunscreen Sheer Sun Protection, a fragrance-free, non-sticky lotion designed to disappear into all skin tones. The range offers SPF protection and ingredients that help skin retain moisture. The SPF 15 and SPF 30 lotions are formulated with zinc oxide, peptides, glycerin and vitamins B3 and E.
The range was developed to answer a need for mineral sunscreens with better aesthetics. According to an online survey among women who shop in FDM, 70% prefer a mineral-based sunscreen, but more than half haven’t found a mineral sunscreen they like due to greasiness, white casts, lack of additional benefits, and difficulty blending, said Olay.
The mass market sun care sector is rapidly expanding with new mineral options; today Cetaphil launched a new mineral collection as reported in Happi’s breaking news.
The range was developed to answer a need for mineral sunscreens with better aesthetics. According to an online survey among women who shop in FDM, 70% prefer a mineral-based sunscreen, but more than half haven’t found a mineral sunscreen they like due to greasiness, white casts, lack of additional benefits, and difficulty blending, said Olay.
The mass market sun care sector is rapidly expanding with new mineral options; today Cetaphil launched a new mineral collection as reported in Happi’s breaking news.