Christine Esposito, Managing Editor06.02.21
Clinique has tapped Mexican actress and singer Melissa Barrera as its new global brand ambassador. Barrera—who will star of the upcoming Lin-Manuel Miranda musical film “In the Heights”—is the first global ambassador from the Americas.
“As we look to the future, and the world begins to reopen, we are filled with a renewed feeling of positivity. Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity,” states Michelle Freyre, Clinique global general manager.
Clinique, which is owned by The Estée Lauder Companies, will debut new creative featuring Barrera starting in Fall 2021.
“We want people of substance to represent Clinique, more than just pretty faces and talking heads. We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful,” added Elizabeth Nolan, Clinique Global Creative Director.
Barrera joins Emilia Clarke in this new role; Clarke was the first Clinique brand ambassador in 2020.
“As we look to the future, and the world begins to reopen, we are filled with a renewed feeling of positivity. Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity,” states Michelle Freyre, Clinique global general manager.
Clinique, which is owned by The Estée Lauder Companies, will debut new creative featuring Barrera starting in Fall 2021.
“We want people of substance to represent Clinique, more than just pretty faces and talking heads. We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful,” added Elizabeth Nolan, Clinique Global Creative Director.
Barrera joins Emilia Clarke in this new role; Clarke was the first Clinique brand ambassador in 2020.