08.09.21
Soap on a rope meet soap on a handle. My Beenoo, a boutique soap-making company that crafts bars with a special wooden handle, has launched its direct-to-consumer website. Each My Beenoo soap is specially designed to work in tandem with its patent-pending Handstand, a fully finished wooden handle/stand that screws securely into each soap bar. The handle doubles as a stand, eliminating slippery and mushy soap issues, according to the Las Vegas-based company.
"I've been an avid soaper for years," said Hyun Hee Kim, My Beenoo creator. "My soap journey started with a passion for providing my family the best possible product for their skin, with some members having chronic skin problems such as eczema. And as far as soap design goes, two specific problems have always existed with all-natural soap: soap dropping because of its slippery nature, and bars turning to mush due to excessive moisture from water. So I enlisted my husband to develop ideas that would address both issues while simultaneously keeping my original design intact. And after finding 10,000 ways that wouldn't work, we finally discovered a perfect system and process – the Handstand was born!"
My Beenoo, which uses a cold process to make its soap products, offers bath, hand, dishwashing and pet soaps along with shampoo and lotion bars.
The company’s stand is a single piece of shaped and polished wood that is said to fit smoothly in the hand. It is designed to screw into and securely hold each new soap bar. The handstands are available in finished pine, aromatic cedar, black walnut, white oak and purpleheart wood. There is also a special handstand designed for the brand’s pet soaps.
The 100% natural soaps are almost completely vegan, with the exception of beeswax, which used in the lotion bars.
The personal cleanser marketplace so an uptick in sales during the pandemic.
"I've been an avid soaper for years," said Hyun Hee Kim, My Beenoo creator. "My soap journey started with a passion for providing my family the best possible product for their skin, with some members having chronic skin problems such as eczema. And as far as soap design goes, two specific problems have always existed with all-natural soap: soap dropping because of its slippery nature, and bars turning to mush due to excessive moisture from water. So I enlisted my husband to develop ideas that would address both issues while simultaneously keeping my original design intact. And after finding 10,000 ways that wouldn't work, we finally discovered a perfect system and process – the Handstand was born!"
My Beenoo, which uses a cold process to make its soap products, offers bath, hand, dishwashing and pet soaps along with shampoo and lotion bars.
The company’s stand is a single piece of shaped and polished wood that is said to fit smoothly in the hand. It is designed to screw into and securely hold each new soap bar. The handstands are available in finished pine, aromatic cedar, black walnut, white oak and purpleheart wood. There is also a special handstand designed for the brand’s pet soaps.
The 100% natural soaps are almost completely vegan, with the exception of beeswax, which used in the lotion bars.
The personal cleanser marketplace so an uptick in sales during the pandemic.