09.02.21
Praan Naturals, a key supplier of high quality, sustainable, exotic ingredients for the beauty, cosmetic and personal care industries, announces its introduction of Organic Virgin Amaranth Oil (Amaranthus Hypochondriacus (Amaranth) Seed Oil). An addition to its range of more than 500 certified organic and conventional natural ingredients for personal care product development, organic virgin amaranth oil helps to maintain radiant skin and healthy, shiny hair.
Praan Naturals’ Organic Virgin Amaranth Oil is produced using certified organic amaranth seeds that are cultivated in Ukraine. The amaranth is a flowering plant that is also known as Prince-of-Wales Feather or Prince's Feather. It is also sometimes known as Love-Lies-Bleeding due to the downward drooping of its beautiful purple-red flowers.
“Amaranth has a fascinating history – the seeds and leaves have been used since ancient times for culinary, medicinal, and topical applications,” said Anáil Moon Devī, Chief Executive Officer of Praan Naturals. “We’re grateful to be able to offer this impressive ingredient from a conscientious supplier who strives to maintain sustainable farming practices.”
Praan Naturals Organic Virgin Amaranth Oil is comprised primarily of linoleic acid, a beneficial polyunsaturated essential fatty acid. It also is an excellent source of squalene and Vitamin E (tocopherols and tocotrienols). Organic Virgin Amaranth Oil is a versatile lipid that helps maintain radiant skin and healthy, shiny hair. It is well suited for use in a wide array of personal care applications, including formulations intended to soothe problem, damaged, maturing or sensitive skin. It supports normal skin elasticity and helps minimize the appearance of wrinkles and fine lines. Within hair care applications, Organic Virgin Amaranth Oil helps condition and protect the hair and scalp.