09.08.21
Charlotte Tilbury Beauty is officially a cruelty-free beauty brand. The Puig-owned brand was granted Leaping Bunny certification by Cruelty Free International – an internationally recognizable gold standard in cruelty-free beauty – in early September.
“I am incredibly proud that we have achieved Cruelty Free International’s Leaping Bunny approval, a crucial industry benchmark for cruelty free beauty,” said Charlotte Tilbury, founder, president and chief creative officer of Charlotte Tilbury Beauty. “I believe that with the right makeup and skincare, we can build confidence and we can change the world – being cruelty free really is at the foundation of that!”
Charlotte Tilbury Beauty has maintained a cruelty-free commitment since its launch almost 10 years ago in 2013, and the Leaping Bunny approval will provide an official seal of its cruelty-free status. This Cruelty Free International Leaping Bunny approval underlines this core belief and allows Charlotte Tilbury Beauty to maintain its values and promise as it continues to expand globally.
Tilbury called the certification a “huge leap forward” in the company’s disruptive global expansion plan with Cruelty Free International, a strategic partner that supports the brand’s purpose and values.
“At Charlotte Tilbury Beauty, we hold ourselves to finding innovative ways in keeping with our company values, of sharing our brand, products and services with customers around the world,” said Demetra Pinsent, CEO of Charlotte Tilbury Beauty. “Our partnership with Leaping Bunny is an important milestone both for us and for our customers, and we are incredibly proud to be officially recognized as cruelty free. As we continue to expand globally, we are making significant investments in our global and local supply chains to ensure we remain cruelty free – and able to give Charlotte Tilbury customers around the world access to the same brand magic and beauty they trust and love.”