09.30.21
India’s largest customized Ayurvedic beauty brand, Vedix, is gearing up to celebrate its first-ever Soundarya Festival – Vedix Beauty Festival. The brand announces discounts, flash sales and beautiful limited edition gift boxes.
Vedix will also be launching a massive digital campaign #TyoharonKiKhushiWithVedix on Sunday, Oct. 3. The campaign will feature Vedix customers and their stories of celebrating festivals of India since the pandemic. The brand has also onboarded 300 influencers to promote the campaign.
“This festive season will be a special one as all of us step into the post-pandemic world,” said Jatin Gujrati, head of business at Vedix. “We wish to share and bring cheer to our 1 million customers by doing something special for them. We have brought our 5,000-year-old dharohar as a gift for our customers and the deals and offers we have in store for you will make festivals more special. Father-in-laws put a smile and radiance on your son-in-law’s face; ladies give this gift to your daughter-in-law for her Karvachauth Sargi; boys gift it to your mom, your sister, your brother or for yourself.”
Vedix means “nayab” or high-efficacy products. The campaign will be designed on the ethos of the brand as they plan to celebrate stories of New India. In addition to the Vedix limited edition gift box, there will also be aromatic bath ritual kits.
The Soundarya Festival will feature specially-crafted discounts and flash sales on festival days like Durga Pooja, Karwachauth, Dussehra, Diwali, Samvat New Year, Bhai Dooj and Chhath and gift boxes. Two new packaged gift boxes will be up for grabs – Vedix Glow Kit (face oil, scrub, clay mask, toner and face roller) and Vedix aromatic bath ritual kit (body wash, body lotion, body scrub, body mist, loofah and a lip balm).