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41. Hydroxatone



Published July 12, 2011
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41. Hydroxatone

Jersey City, NJ

201.942.3400

www.atlanticcoastmedia.com

Sales: $139 million


Sales:

$139 million.


Key Personnel:

Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; Holli Westby, vice president of retail sales; Andy Siegel, chief marketing officer.


Major Products:

Hydroxatone AM/PM Anti-Wrinkle Complex, Hydrolyze Advanced Under Eye Formula.


New Products:

Lashatone, Pore Minimizer, Intensive Youth Serum, Sunsoak Age-Defying Self Tanner, Intensive Anti-Wrinkle Complex, New/Improved Hydrolyze Advanced Under Eye Formula, Facial Exfoliating Pads, Spot Seeker, 90 Second Wrinkle Reducer.


Comments:

In the past year, there has been enormous expansion at Atlantic Coast Media Group, maker of Hydroxatone. Seven new products were launched. The organization’s headcount rose from 276 to 411. New hires have included a new chief financial officer and three newly-created vice-president positions.


Hydroxatone debuted on the HSN television network in February 2011 and will be launching in Macy’s Summer 2011.


“February’s debut far exceeded our expectations, and we are thrilled by the response Hydroxatone received from HSN viewers, said Andrew Surwilo, chief executive officer of Hydroxatone. “We look forward to introducing more people to Hydroxatone during its next appearance on HSN.”


Hydroxatone is also the official skin care partner of the National Academy of Television Arts & Sciences for its News and Documentary Emmys, as well as for all upcoming 2011 NATAS events including the Daytime Emmys, Sports Emmys and Creative Emmys.


Hydroxatone sponsored the 2011 CEW Beauty Awards and was featured in many red carpet gift bags. Charitable causes sponsored by Hydroxatone during the past year have included the Special Olympics, Dress For Success, Hudson County Science Fair, North American Police Ski Championships and many others.



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