04.28.24
With burgundy a sought-after color for Fall 2024, as rocked by models on Fashion Week catwalks draped in Duran Lantink, beauty enthusiasts are keen to wear it on their lashes.
According to market research firm Spate, burgundy mascara is the moment’s top-growing makeup trend.
The makeup has an average of 1.3K monthly searches and a +556.7% year-over-year (YoY) growth. Analysts are attributing much of its growth to TikTok; the trend peaked on the app during the week of April 14, garnering 589.1K views for the week.
Beauty experts are calling the color a “big win” for the brown-eyed community. The top video reportedly showcases the eye-catching impact burgundy mascara has, particularly on brown peepers. Consequently, Google searches for brown-eye makeup have seen a YoY uptick in growth of +0.4%.