10.21.21
In a partnership with China-based leading enterprise and marketing cloud platform iClick Interactive Asia Group Limited, French beauty brand L’Occitane this month leveraged iClick's cross-border smart retail solution, iSmartGo, to launch its first online-to-offline (O2O)-focused WeChat mini-program.
L'Occitane Travel Buddy serves as an essential online branding platform to attract and connect targeted travelers with brick-and-mortar duty-free stores, creating seamless O2O shopping experiences and unleashing the sales potential for cosmetics within China's growing domestic travel retail market. The partnership allows for L’Occitane to expand its duty-free store revenues across the Asia-Pacific (APAC) market once international travel restrictions are lifted on Nov. 8 for vaccinated foreign travelers.
Based on iSmartGo's standardized modules, including mini-program development and data analytics, iClick has crafted a creative approach for L’Occitane, accessing travel retail channels to boost cosmetics sales. This is achieved through a customizable WeChat mini-program, which features three powerful functionalities. The Engaging Game guides consumers to start a secret journey of finding the dedicated fragrance and deliver a rewarded coupon through the engaging mini game. The Interactive Questionnaires generate personalized product recommendations utilizing iClick's cutting-edge data analytics to enhance the depth of consumer profiles and provide more profound understanding of consumer needs. Store maps that automatically provide store information based on user location, facilitating in-store purchasing by guiding consumers to the most convenient store locations.
The L’Occitane Travel Buddy mini-program is also expected to gradually cover duty-free stores throughout the APAC region that carry the brand.
"Our fruitful engagement with L’Occitane demonstrates how iClick's smart retail solution iSmartGo can more effectively establish a travel retail channel for cosmetics brands in China," said Jian "T.J." Tang, iClick's chairman, chief executive officer and co-founder. "This collaboration with L'Occitane proves both our scalability and flexibility, utilizing iClick's off-the-shelf products and our experience in meeting the bespoke requirements of multi-national clients to expand both online and offline market share in China. Our tailored O2O modules are replicable regardless of industry vertical, positioning our iSmartGo offering as a means to accelerate our penetration into new sectors, further fueling Enterprise Solutions' revenue growth."