10.21.21
Indian fashion e-commerce giant Myntra has announced a partnership with Revieve – a personalized digital brand experience company for the beauty, skin, health and wellness – to deploy an AI-powered skincare solution to provide its growing base of beauty shoppers with a personal guide on their skincare journey.
With the Digital Skincare Advisor, consumers will be able to set and achieve personal skincare goals and receive handpicked routines that meet all their unique needs.
To utilize the Digital Skincare Advisor, consumers take or upload a selfie and answer a few questions about their skin type and any personal skin concerns they would like to improve, on Myntra. Within seconds, users are offered personalized product recommendations and skincare advice based on Revieve's proprietary computer vision technology, which analyzes over 120 skin metrics.
Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables one to achieve skin goals faster by automatically recommending matching products and treatments based on their goals and profile data, such as age, skin type and location.
“At Myntra, we are highly committed to leveraging technology to create meaningful, hyper-personalized and innovative shopping experiences for our customers,” said Lalitha Ramani, chief product officer, Myntra. "As leading early adopters of best-in-class technologies to benefit our customers, we are certain that the Digital Skincare Advisor will establish our customer-connect and tech-prowess further by enabling objective AI-based product suggestions uniquely tailored to our customers' personal needs. This marquee partnership with Revieve will positively propel Myntra’s overall mission of consciously engaging consumers with customized tech-first experiences, especially in a post-pandemic world.”
Through this first-of-its-kind collaboration with Revieve, Myntra Beauty continues to make big strides in its pursuit of becoming the go-to destination for beauty and personal care in the country. Myntra launched over 150 new brands in the last year, scaling its portfolio to host over 650 brands across diverse price ranges and segments, including Benefit Cosmetics, Smashbox, Bath and Body Works, MAC Cosmetics, Minimalist and Kora Organics, among others.
With a steadily growing consumer base, Myntra Beauty showcased a significant triple-digit growth on an average in the last quarter. As Myntra trailblazes to becoming India’s new beauty expert, consumers can expect a holistic shopping experience with their seamless logistics, beauty-oriented tech-first offerings, new launches, and industry-leading return and exchange policies.
Said Sampo Parkkinen, CEO, Revieve, “Technologies like Revieve's AI Skincare Advisor will soon become a standard in India, making it easy for consumers to assess their skincare needs from anywhere, anytime.”