11.01.21
Clean beauty sales in mass market channels soared more than 8% in the past year, according to Nielsen IQ. The gain easily topped total category growth of 2% during the same period.
According to Nielsen IQ, products that are free from parabens grew 3.6%, paraben- and sulfate-free grew 5%, and those free from parabens, sulfates and phthalates soared 13%.
Furthermore, of the most important product attributes, 40.2% of consumers look for natural ingredients. Other findings from Nielsen IQ, include 17.6% of consumers look for products that respect the environment. When it comes to packaging, 15.8% of consumers look for recyclable packaging, while 7.9% of consumers look for reusable packaging. By age group, Gen Z shoppers are 1.3 times more likely to want to try products that are “environmentally friendly," according to Nielsen IQ
According to Nielsen IQ, products that are free from parabens grew 3.6%, paraben- and sulfate-free grew 5%, and those free from parabens, sulfates and phthalates soared 13%.
Furthermore, of the most important product attributes, 40.2% of consumers look for natural ingredients. Other findings from Nielsen IQ, include 17.6% of consumers look for products that respect the environment. When it comes to packaging, 15.8% of consumers look for recyclable packaging, while 7.9% of consumers look for reusable packaging. By age group, Gen Z shoppers are 1.3 times more likely to want to try products that are “environmentally friendly," according to Nielsen IQ