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30. Energizer



Published June 28, 2012
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30. Energizer

St. Louis, MO
314.985.2000
www.energizer.com
Sales: $419 million (estimated) for sun care, skin care and shaving products.
Corporate sales: $4.6 billion. Net income: $261 million for the year ended Sept. 30, 2011.

Key Personnel: Ward M. Klein, chief executive officer, Energizer Holdings, Inc.; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer, Energizer Holdings, Inc.

Major Products: Hawaiian Tropic and Banana Boat sun care products; Edge, Schick, Skintimate and Wilkinson Sword shaving products; Wet Ones and Playtex Sport wipes.

New Products: Banana Boat Sport Performance Coolzone, Banana Boat Natural Reflect, Hawaiian Tropic Silk Hydration Lotion Sunscreen SPF 12, 30 and 50; Schick Hydro shave preparations, American Safety Razor/Personna (acquisition).

Comments: Energizer is known for its batteries, but the company is the leading player in the US sun care market via its Hawaiian Tropic and Banana Boat brands. Last year, skin care net sales increased 9% (7% organic and 2% currencies) due to the favorable impact of lower prior year sun care returns and higher shipments for the current sun care season.

For the six months ended March 31, 2012, corporate sales rose nearly 4% to almost $2.3 billion and net income rose nearly 50% to $221 million. Personal care sales rose more than 5% to $191 million on the strength of sun care sales.

 


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