11.12.21
Cleo + Coco, a new clean personal care brand, has raised $1 million at the close of its first round of friends and family funding.
Deodorant brands that can merge the benefits of both clean beauty and personal care will occupy the majority of the roughly $75 billion market in the next five years, according to company officials.
Cleo+Coco champions the shift from conventional deodorants to the aluminum-, paraben- and phthalate-free ones, as it aims to deliver a higher standard in daily personal care while supporting the planet by providing effective, safe, and sustainable personal care products. Investors are cognizant of the importance of better-for-your-body ingredients and its relevance as the future of personal care. This round of funding will support the launch of additional innovatively formulated clean products, further sustainability efforts and elevate the brand from indie to mainstream status.
Cleo+Coco first launched in February 2020 coinciding with QVC's “The Big Find” where founder and CEO Suzannah Raff went on air to present Cleo+Coco to the show’s primetime audience and sold out in the first 10 minutes. The remainder of 2020 was focused on meeting its QVC demand, where they quickly became a bestseller. The company this year has seen a focus on growing Cleo+Coco's direct-to-consumer and other retail partners.