12.21.21
beauty-related gifts. Findings from an NPD Group survey, conducted in conjunction with partner CivicScience, found that among the consumers who plan to buy a gift for themselves during the holidays, half (51%) expect to buy apparel, followed by accessories at 35%, and beauty and footwear products at 31%.
The NPD survey also revealed that as of last week, nearly one-quarter of holiday shoppers had yet to begin shopping—keeping the door open for more self-gifting opportunities.
“Self-gifting is especially relevant across the fashion categories, as consumers look to treat themselves and welcome the return of in-person gatherings after putting many of these wardrobe purchases on the backburner during the onset of the pandemic,” said Maria Rugolo, apparel industry analyst for NPD. “Marketers have a special opportunity to capture consumers looking to bring holiday cheer, not only to others but also to themselves.”
In the beauty industry, sales of fragrances in December comprise over 60% of the category’s fourth quarter revenue, according to NPD point-of-sale data. Revenue during Christmas week can be anywhere from 25%, to over 100%, higher than any week prior.
“Self-indulgence and self-care have motivated beauty purchases throughout the past year, and the holiday season is no exception,” said Larissa Jensen, NPD beauty industry advisor.
“Recognizing the opportunities, retail merchandising on the beauty floor during the holiday season often encourages self-gifting, not only for fragrance but other beauty categories, as well,” added Jensen.
US consumers who want to also treat themselves this season are indulging in both fashion and The NPD survey also revealed that as of last week, nearly one-quarter of holiday shoppers had yet to begin shopping—keeping the door open for more self-gifting opportunities.
“Self-gifting is especially relevant across the fashion categories, as consumers look to treat themselves and welcome the return of in-person gatherings after putting many of these wardrobe purchases on the backburner during the onset of the pandemic,” said Maria Rugolo, apparel industry analyst for NPD. “Marketers have a special opportunity to capture consumers looking to bring holiday cheer, not only to others but also to themselves.”
In the beauty industry, sales of fragrances in December comprise over 60% of the category’s fourth quarter revenue, according to NPD point-of-sale data. Revenue during Christmas week can be anywhere from 25%, to over 100%, higher than any week prior.
“Self-indulgence and self-care have motivated beauty purchases throughout the past year, and the holiday season is no exception,” said Larissa Jensen, NPD beauty industry advisor.
“Recognizing the opportunities, retail merchandising on the beauty floor during the holiday season often encourages self-gifting, not only for fragrance but other beauty categories, as well,” added Jensen.