12.27.21
In early January, NFT will launch a new category with IGK Color, the next generation of at-home permanent hair color designed to give consumers an easy way to achieve salon-quality results at home, with stylist-approved shades.
As part of the strategy to introduce the new colors to the world, IGK has developed an online scavenger hunt where 25 lucky winners will be awarded an exclusive, one-of-a-kind IGK NFT.
The NFT scavenger hunt is designed to be a fun experience for anyone to understand and enjoy - whether you’re a metaverse enthusiast, or new to the NFT scene. With the launch, IGK hopes to expose more art and awareness to a wider platform, while also giving individuals something useful as a takeaway.
“Just like hair color is artistic, unique, fun and sometimes unexpected, so are NFTs,” said Daniel Langer, group president, LBP Prestige Hair Group. “For the launch of IGK Color it seemed natural to create a digital scavenger hunt with colors as clues that lead to a one-of-a-kind prize.”
Clues are currently posted on social channels and across the web that hint at the playful shade names. Consumers who land on a clue will be directed to a microsite to learn about the new color line and are encouraged to enter an email to unlock special rewards. For those lucky few who win an exclusive IGK NFT, winners will also receive an IGK At-Home Color Kit in a shade of their choice, a bundle of core IGK care products and a personal color/styling consultation with an online IGK advisor.
Participants who enter the sweepstakes will receive a 15% discount on their first Home Color Kit on IGKHair.com, good through Jan. 31. The promotion will run through Jan. 2.