12.30.21
As the beauty and fragrance industry embraces new beginnings of kindness and mindfulness, Macro trends and cultural movements like the self-care phenomenon, sustainability, and inclusivity will be key drivers in shifting consumer behavior.
Orchidia Fragrances, a leader in fragrance manufacturing, analyzed the latest product releases, market intelligence reports, and social media buzz to release its 2022 fragrance forecast, Self-Expression. In its findings, an era of inclusivity was a highlight. Brands and consumers alike have lifted conversations around gender fluidity emphasizing inclusivity, ushering a new generation of standards for the beauty and fragrance industry.
Another is the bright and bold awakening. With greater emphasis on self-love and acceptance, consumers will embrace individuality using makeup and fragrance to make a bold statement.
With respect to wellness by design, consumers will desire emotional uplifting aromas designed with wellness in mind. Good-for-you hero ingredients like mushrooms, sea moss, and chlorophyll will inspire unique aroma creations with strong associations to positive benefits.
Orchidia Fragrances specializes in the creation and manufacturing of fragrances, essential oils, natural ingredients, and botanical extracts, with manufacturing in Downers Grove, IL, San Clemente, CA, Kerepes, Hungary, and Maoming, China.
To view its full forecast, go here.