01.04.22
At M·A·C Cosmetics, lipstick is more than a color and foundation is more than cover-up. And now, the essential beauty brand is rolling out its Challenge Accepted campaign inviting consumers to put M·A·C products to the test and shine a light on performance.
Who better to lead the challenging charge than two celebrity superstars Cher and Saweetie? Since September 2021, Saweetie has also been involved with the brand as a spokesperson.
On social media, the influencer campaign will use the hashtag #MACChallengeAccepted on Facebook, Instagram, Snapchat, TikTok and YouTube.
“Only M·A·C could bring Cher and Saweetie together,” said Drew Elliott, SVP, Global Creative Director, M·A·C Cosmetics. “When we were thinking about how to demonstrate our high performance, it was obvious that we needed an Icon and a Legend. M·A·C products are built for stars on stage or off, every day and all day. We could not be happier to have Cher and Saweetie put our formulas to the ultimate test, let’s see if you have what it takes.”
The brand also recently rolled out a Keith Haring collection for holiday.
For more upcoming cosmetics news, look out for our deep dive feature on eyes, lips and facial makeup for February 2022. Meanwhile, watch this beautiful video for more on Cher and Saweetie's cosmetic challenge.
Who better to lead the challenging charge than two celebrity superstars Cher and Saweetie? Since September 2021, Saweetie has also been involved with the brand as a spokesperson.
On social media, the influencer campaign will use the hashtag #MACChallengeAccepted on Facebook, Instagram, Snapchat, TikTok and YouTube.
“Only M·A·C could bring Cher and Saweetie together,” said Drew Elliott, SVP, Global Creative Director, M·A·C Cosmetics. “When we were thinking about how to demonstrate our high performance, it was obvious that we needed an Icon and a Legend. M·A·C products are built for stars on stage or off, every day and all day. We could not be happier to have Cher and Saweetie put our formulas to the ultimate test, let’s see if you have what it takes.”
The brand also recently rolled out a Keith Haring collection for holiday.
For more upcoming cosmetics news, look out for our deep dive feature on eyes, lips and facial makeup for February 2022. Meanwhile, watch this beautiful video for more on Cher and Saweetie's cosmetic challenge.