01.05.22
Lady gamers (or women who appreciate the aesthetics of the various Xbox controller colors) can now take their nails to the “next level.”
OPI is teaming up with Xbox to launch a vibrant collection of 12 winning hues. Available in four different formulas with colors ranging from fresh blues and greens to shimmers, this palette brings the virtual worlds of gaming to life so wearers can unlock endless looks and play with nail art and new trends.
“Over the past 40 years, we’ve traveled the globe. Now we’re excited to visit virtual worlds with Xbox,” said OPI cofounder and brand ambassador Suzi Weiss-Fischmann. “In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Get ahead of the game with shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation) then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry).
Starting Feb. 1, consumers can unlock shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5, with every qualifying purchase of the Xbox OPI polish at select retailers.
Fans will also have the chance to score custom Xbox wireless controllers in top trending hues – Achievement Unlocked, Racing for Pinks and Can't CTRL Me – to pair with their own nail art inspired by fan-favorite games on Xbox Game Pass. OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.
“This spring, expect to see lots of sparkle, along with colors that are simultaneously bright and calming,” said OPI Global Director of Color Collections Jill Bartoshevich. “Shades like Sage Simulation, a deeply pigmented version of seafoam green, and standout hue Achievement Unlocked, an energizing crème lilac, offer wearers an escape into a world of color. This collection also includes four ultra-shine hues – Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo – with reflective pixel dust for an effect that’s simply mesmerizing.”
The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and select formulas by Powder Perfection.
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.
OPI x Xbox Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13 ($16.40 CAN) each exclusively at ULTA Beauty and ulta.com beginning this month, followed by Professional Salons, OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, and Amazon Beauty via Amazon.com in February.