01.11.22
On the heels of Groupe GM's four-year-old green initiative, Care About Earth, which covers environmental and social actions as part of its worldwide corporate strategy, the company is planning the launch of several new environmentally-friendly products for 2022.
According to the company, this includes an innovative, sustainable and eco-designed product recently launched by Groupe GM – Ecofill. Aside from being refillable and traceable, the patented dispenser is a fast, easy and cost-effective solution with a reduced environmental impact. Its sealed 400 milliliter pouches offer low-impact packaging with only 8 grams of recyclable plastic and full formula traceability. Groupe GM offers other generously-sized dispensers such as Ecosource, with exclusive airless technology and a refill capacity of 375 milliliters, made of 10 grams of plastic, compared to 30 milliliter bottles that are made of 8 grams of plastic each. The Company is also expanding its offering of 300 milliliter or larger Ecopump dispensers.
Elimination of Single-Use Plastics
Groupe GM works to minimize overpackaging and to prioritize the use of recyclable and recycled materials. One of the Group’s top priorities is to eliminate single-use plastics and materials derived from fossil fuels whenever possible and to promote responsible and sustainable alternatives. Groupe GM offers Ecopump trays, tubes, bottles and dispensers, made not only from recycled plastics but also from plant-based materials such as sugar cane (bagasse).
The origin of all raw plant-based material is strictly controlled, and only material coming from sustainably-managed fields and fair trade are used, said the company. Groupe GM is producing soaps with a roundtable on sustainable palm oil base, which contributes to the production of certified sustainable palm oil. Groupe GM has also redesigned its accessories with more responsible materials made of straw, corn starch or bamboo to limit the quantity of plastic.
Introduction of Eco Labels
To keep its customers informed, Groupe GM has introduced several eco-labels and eco-designs that appear on its products such as “100% Recyclable,” “100% Plant-based Bottles,” “Reduce Water Consumption” and “Vegan,” to name but a few.
The launch of a solid product line with no plastic underscores the Group’s desire to create a more sustainable world. This range requires nine times less water for its production than conventional liquid formulas. The packaging is in FSC-certified cardboard, covered with water-resistant varnish. Groupe GM offers dermatologically-tested formulas that contain up to 99% natural ingredients and are guaranteed to be free of controversial phthalates or paraben. Groupe GM offers organic cosmetics, certified Cosmo by Cosmecert. An increased focus on the formulas and packaging has helped Groupe GM to obtain European Union Ecolabel certification. This certification is mainly aimed at reducing packaging waste.
Groupe GM’s plants and industrial partners – located in Europe and Asia – are ISO 22716, ISO 14001 and ISO 9001 certified.
In September 2021, Groupe GM was awarded a bronze medal by the Ecovadis organization after it met the highest standards for environment, labor and human rights, ethics and sustainable procurement.