01.21.22
Natural hair care brand Carol's Daughter is expanding its award-winning Wash Day Delight collection with four new styling products.
These include the Wash Day Delight Cream-Serum Moisturizer with Aloe, Wash Day Delight Gel-To-Foam Styler with Aloe, Cream-Serum Moisturizer with Rose Water, and Gel-To-Foam Styler with Rose Water.
Specially formulated to cut down the time it takes to style hair during the "wash day" process, these new, vegan-friendly additions will join the Wash Day Delight shampoo and conditioner for a complete system that cleanses, moisturizes and defines all textures and hair types. Containing no sulfates, parabens, silicones or artificial colors, each product transforms when applied to the hair —from a gel to a foam, and from a cream to a serum—allowing for bouncy defined curls and lightweight conditioning.
"You may notice a theme with Wash Day Delight,” said Founder Lisa Price. “First, we saved you time on wash day with water that turned to foam, and gave you soft, ultra clean and never stripped hair. Next, we hit you with the jelly that turned to a conditioning cream and gave you the slip you need for super-fast detangling. Now, we are back with two transformative stylers that are sure to give your curls the love and care they need, while giving you time back to enjoy on Wash Day."
Carol's Daughter Wash Day Delight Cream-Serum Moisturizer is infused with aloe and glycerin to provide curls and coils with 24-hour hydration. When applied, the Wash Day Cream-Serum softens, and prevents frizz with easy slip and a lightweight feel that won't weigh hair down. It is blended with aloe, glycerin and rose water and glycerin.
Carol's Daughter Wash Day Delight Gel-To-Foam Styler is said to easily move through hair with even and fluid distribution from root to ends, leaving behind the definition and lightweight hold of a gel.
To introduce the new Wash Day Delight products, Carol's Daughter has partnered with celebrity hair stylist and natural hair care specialist Felicia Leatherwood. Leatherwood, whose clientele includes Issa Rae, Ava Duvernay and Grammy Award-winning singer Jill Scott, will join Price in educating beauty lovers on the new line and its complimentary styling products.
"My clients are always asking how they can cut down on wash day—they want flawless curls without all the hassle," said Leatherwood. "The new wash day stylers take the guesswork out of your detangling, twist outs and braid outs. You don't need to cocktail products to get moisture, shine and hold - a true wash day transformation!"
All Wash Day Delight products will be available on CarolsDaughter.com, Amazon.com and retailers nationwide for $11.99.
Price founded the brand in her Brooklyn kitchen in 1993, encouraged by her mother (Carol). It was acquired by L'Oréal in 2014.