01.27.22
With the help of 10,000 consumers, Product of the Year today announced the UK’s most innovative products.
Among the winners, which range from household names (Unilever, Procter & Gamble, Premier Foods) to rising star independent players (This, Emma, Starpowa) one of the largest consumer surveys of product innovation in the UK gathered emerging trends that paint a picture of today’s consumer. These span from NoLo innovation to plant-based ingenuity, restaurant-to-home-cooking creativity and a continued focus on health and wellness.
Now in its 18th year, the Product of the Year Awards continues to provide a unique platform to celebrate the products it uses on a daily basis, but often take for granted for their quiet innovation: the heroes of the everyday that make their lives simpler, easier and more enjoyable. Conducted in association with the world’s leading data and insights company, Kantar, the winning products represent key consumer wants and habits – a unique barometer of buying patterns and behavior in the UK. For those brands that were fortunate to walk away with a coveted trophy this year, they also win the right to feature the iconic red Product of the Year logo – an instantly recognizable symbol of product excellence.
A Clean Sweep
According to new research, 92% of Brits say that a clean home makes them happy and has a powerful impact on their emotional state. This year, a number of brands have stepped up and cleaned up producing new products that impressed the Product of the Year’s panel of 10,000 consumers. Product of the Year 2022 winners include: Harpic Power Plus Active Citrus Tablets for a sparkling toilet and Calgon Hygiene+ Tabs for bright whites in the washing machine (both from Reckitt) and Surf Liquid Deep Sea Minerals and Comfort Ultimate Care Fabric Conditioner, from Unilever.
“Innovation comes in all shapes and sizes and in what has been another challenging year for everyone, we have seen brands big and small step up and stand out for delivering some truly exceptional products,” said Helga Slater, managing director, Product of the Year. “From the small, incremental improvements through to brands breaking new ground, we are happy to once again be able to shine a light on the UK’S very best product innovation and we are thrilled for all the winners.”
Below are the winners in the beauty/personal care category:
Collagen Supplements: Starpowa Vegan Collagen Support, Starpowa Ltd.
General Household: Astonish Clean & Revive, Astonish
Hair Removal: Venus Pubic Hair & Skin Razor, Procter & Gamble
Health & Nutrition: H24 Achieve Protein Bar, Herbalife Nutrition
Home Freshener: Air Wick Odour Neutralising Air Spray, Reckitt
Laundry Additives: Comfort Ultimate Care Fabric Conditioner, Unilever
Laundry Detergent: Surf Liquid Deep Sea Minerals, Unilever
Multi-Surface Cleaner: Dettol Tru Clean Wipes and Spray, Reckitt
Personal Hygiene: INEOS Hygienics Hand Sanitiser Range, INEOS Hygienics
Toilet Cleaner: Harpic Power Plus Active Citrus Tablets, Reckitt
Washing Machine Cleaner: Calgon Hygiene+ Tabs, Reckitt
Women’s Health & Wellbeing: Herbalife Nutrition Immune Booster, Herbalife Nutrition
About Product of the Year
Product of the Year is the UK’s largest independent survey into product innovation with 10,000 consumers voting in a survey conducted by Kantar. Winning manufacturers can take heart that 86% of consumers say the endorsement of the Product of the Year logo makes them more likely to buy the product, and as many as 64% of consumers recognize the logo.
The initiative has been running in the UK for 18 years with the success of the scheme being launched globally in over 40 countries, including Australia & New Zealand, USA, Canada, India, South Africa, South America and European countries. Winning manufacturers span global brand names including Procter & Gamble, Coca-Cola, Reckitt, Unilever, Asda, Tesco, PepsiCo, Nestlé, Kimberley Clark and Mars Wrigley.