02.24.22
Bouclème, the plant based curly haircare line based in the UK, has launched its Protein Booster.
The naturally powerful, vegan treatment for stronger curls that bounce back is 99.4% naturally derived, vegan and utilizes key actives to give a boost to all types of curls. The booster treatment offers benefits such as adding resistance and elasticity to hair, restructures the hair’s cortex and shaft, protects against breakage, enhances color and restores moisture. Bouclème, which recently launched in the US last summer, approaches curl care like skincare and offers customizable boosters formulated with naturally-derived ingredients.
“Our new Protein Booster is a revolutionary way to add protein to your hair care routine,” said Michele Scott- Lynch, founder of Bouclème. “This concentrate removes additional steps and time in your routine unlike most protein treatments on the market. Life is already busy so we're here for low maintenance and time effective curl care. The results are smoother, stronger, and bouncier locks... Simply drop and go!”
Just as the body needs a dose of protein to stay fit and healthy, the same rings true for hair. The Protein Booster adds customization to curl care routines with no need for an extra step. The Protein Booster is enriched with plant-based actives like hydrolyzed vegetable protein, which strengthens, bonds and restructures hair to improve shine, texture and moisture levels; erythritol to reduce frizz, leaving curls smooth and conditioned; and neroli flower water, an organic ingredient that is nourishing and curl0enhancing to give hair a natural shot of revitalization.
The Protein Booster is available here.