DTC brand Prose has a new partnership with BreezoMeter, the climate tech company that powers the air quality index on the Apple Weather App, to collect data about micro-local pollution levels that impact individual customer’s hair and scalp. Effective immediately, Prose’s proprietary online consultation will take into consideration BreezoMeter’s data around environmental factors such as climate, exposure to smoke, air pollution and other "geo aggressors" to inform unique formulas.
A deeper understanding of these factors will allow Prose to add supportive ingredients to the customer’s formula to help protect their hair.
For example, while hair damage can result from sun exposure and too much bleach, a big contributor to hair and scalp health is an individual’s environment, and areas closer to industrial complexes, for instance, are typically more polluted than rural areas.
During a customer’s consultation with Prose, BreezoMeter’s technology pulls in data about the air quality and environmental factors where an individual is. Prose then registers the local environmental intelligence to determine which ingredients should be included in the customer’s products. Prose is using BreezoMeter’s AirQuality API for US and Canadian customers. The company expanded to Canada in January 2022.
“We are extremely pleased to be working with a trusted source like BreezoMeter,” said Nicolas Mussat, co-founder and chief technology officer, Prose. “We designed this implementation to enhance our proprietary consultation and continue to deliver our customers the most personalized haircare formulas and products.”
“Our work with Prose demonstrates how products can be adapted to recognize the everyday threat of climate change and protect consumers from the impact of ever-changing environmental factors,” said Ran Korber, CEO and founder of BreezoMeter. “Prose’s integration of environmental intelligence into its consumer-facing process and haircare production is a great example of how companies can not only better engage their customers, but deliver real-life value based on what they learn.”
BreezoMeter has other alliances in the beauty space, including work with L’Oréal.