04.12.22
Grove Collaborative, Inc., a certified B Corp and leading sustainable consumer products company, has tapped Sergio Cervantes as the chief financial officer (CFO).
“We are thrilled to welcome Sergio to the team, said Stuart Landesberg, Grove’s CEO and co-founder. “His extensive background in consumer products and deep finance and operational experience will be valuable assets to Grove. In particular, Sergio’s expertise in growing distribution channels and driving profitability are core to our roadmap. I look forward to partnering with Sergio to lead our company as we continue to deliver on our mission driven growth objectives.”
Cervantes comes to Grove with financial executive experience in global consumer products, including 18 years with Unilever and four years at Gillette. During the past six, Cervantes served as CFO of Murad, a high-end skin-care brand that Unilever acquired in 2015. At Murad, Cervantes led the post-acquisition integration into Unilever’s beauty and personal care prestige division and implemented operational and financial efficiencies that drove both sales growth and profit improvement.
In June 2021, Cervantes took on the additional role of acting CEO of Murad.
"I am extremely excited to join Grove and build upon the solid foundation that has been created to further advance the Company’s mission and achieve our financial objectives,” said Cervantes. “I look forward to working with the Grove team to make the world a better place, while we execute our financial plans for the benefit of our stakeholders."
Cervantes assumed the position of CFO from interim co-CFOs Phil Moon and Janae De Crescenzo, who will continue with the company in their respective roles as vice president of finance and chief accounting officer.