06.09.22
P&G is partnering with iHeartRadio for the upcoming #CantCancelPride livestream event on June 14. Jess King - Peloton and Pantene North America launched a social media campaign to raise visibility and funds for six LGBTQ+ charitable organizations.
The livestream fundraiser will include performances and appearances from the most influential voices in the LGBTQ+ community as well as the biggest names in culture and entertainment such as Katy Perry, Sam Smith, Anitta, Dove Cameron, Kim Petras, Betty Who and a "special moment" from Lizzo. The event will honor icon Elton John with first-ever Impact Award for his humanitarian work through the Elton John AIDS Foundation, marking its 30-year history.
The third annual event will be hosted by JoJo Siwa and will focus on the challenges and celebrations of “The Year in Pride,” showcasing 12 months of community and activism and the issues that continue to impact the LGBTQ+ community in 2022.
Pantene has a long partnership with Peloton celebrity instructor Jess King surrounding the relaunch of its White Bottle product earlier this year as part of the Pantene Conditioner Collective.
P&G recently tapped fellow Peloton celebrity Emma Lovewell for promotions on its natural Nine Elements home care line, as reported in Happi.
The livestream fundraiser will include performances and appearances from the most influential voices in the LGBTQ+ community as well as the biggest names in culture and entertainment such as Katy Perry, Sam Smith, Anitta, Dove Cameron, Kim Petras, Betty Who and a "special moment" from Lizzo. The event will honor icon Elton John with first-ever Impact Award for his humanitarian work through the Elton John AIDS Foundation, marking its 30-year history.
The third annual event will be hosted by JoJo Siwa and will focus on the challenges and celebrations of “The Year in Pride,” showcasing 12 months of community and activism and the issues that continue to impact the LGBTQ+ community in 2022.
Pantene has a long partnership with Peloton celebrity instructor Jess King surrounding the relaunch of its White Bottle product earlier this year as part of the Pantene Conditioner Collective.
P&G recently tapped fellow Peloton celebrity Emma Lovewell for promotions on its natural Nine Elements home care line, as reported in Happi.