06.28.22
Function of Beauty, a global leader in customizable hair, skin and body care products, has named Marianna Trofimova as the company’s chief marketing officer.
In her role, Trofimova will be responsible for strengthening the brand, building its product portfolio and go-to-market strategies as well as global expansion. She will work closely with newly-appointed C-Suite executives to help set the stage for continued expansion. These include CEO Alexandra Papazian and Chief Digital Officer Matthew Eberhart, who is responsible for the growth of the company’s DTC business, along with Chief Creative Officer Boyoung Lee, who is responsible for shaping and driving the creative vision for the brand.
“Beyond Function of Beauty’s disruptive brand vision, they have a powerful universal message about individuality that the brand can enable like no other,” said Trofimova. “I look forward to building upon the brand’s success to strengthen its brand equity and prepare for its next chapter of expansion.”
Trofimova brings more than 20 years of experience in beauty, brand building, product innovation and managerial skills to the growing custom beauty brand. She most recently served at L’Oreal as senior vice president of global marketing and communications for Biolage and Garnier in the United States.