07.09.22
~Pourri, the maker of poop scent-masking product Poo~Pourri, has, expanded into Target with the launch of limited-edition, exclusive scents of Poo~Pourri Before-You-Go Toilet Spray and Home~Pourri Air + Fabric Odor Eliminating Spray. In addition, the company is rolling out a new Home~Pourri Air + Room Odor Eliminating Candle, which the company says is scientifically proven to eliminate odors without the use of synthetic fragrance.
The addition of these limited time scents in the candle aisle follows the brand's increased presence in Target's air care aisle last month. New scents will be available on an endcap in the candle aisle for a limited time only in-stores, at select Target locations and online.
"Earlier this year, we announced that ~Pourri was busting out of the bathroom and tackling stigmas around all types of odors with new, plant-based formulas that perform just as well, if not better than their chemical competitors," said Founder and CEO Suzy Batiz. "The Target shopper deserves a healthier choice that actually works by eliminating odor at the source, so we're thrilled for them to discover our latest innovations in multiple locations within Target."
Since its inception in 2007, the brand says it has sold more than 100 million Poo~Pourri bottles in 56 countries. The company rebranded in 2021.
The addition of these limited time scents in the candle aisle follows the brand's increased presence in Target's air care aisle last month. New scents will be available on an endcap in the candle aisle for a limited time only in-stores, at select Target locations and online.
"Earlier this year, we announced that ~Pourri was busting out of the bathroom and tackling stigmas around all types of odors with new, plant-based formulas that perform just as well, if not better than their chemical competitors," said Founder and CEO Suzy Batiz. "The Target shopper deserves a healthier choice that actually works by eliminating odor at the source, so we're thrilled for them to discover our latest innovations in multiple locations within Target."
Since its inception in 2007, the brand says it has sold more than 100 million Poo~Pourri bottles in 56 countries. The company rebranded in 2021.