“Our Hey Humans vision began with a promise to reduce plastic on the planet while giving consumers high-quality personal care products that perform. With powerful, naturally derived formulas in 99% plastic-free packaging our products will be part of the Thoughtful Choices at Shoppers Drug Mart lineup. Today, we’re excited to launch into the Canadian market and bring consumers our forward-thinking, environmentally conscious products so you can feel great while doing great for the environment,” said Tara Brown, chief marketing officer at Maesa, the beauty incubator and new entrant to the Happi Top 50 Report this year. Maesa created the brand with Jada Pinkett Smith.
Hey Humans is launching under the retailer's Thoughtful Choices initiative, a collection that is curated to help make it easier for consumers to shop consciously by offering a range of quality, cruelty-free products that are mindful of the planet, according to Shoppers Drug Mart.
“Plastic waste is a problem for the environment and for our customers. As a company, we’ve committed to taking action. In the beauty aisle, we’re bringing new brands with packaging solutions that reduce the amount of plastic waste going to landfills,” noted Kelly Jessop, vice president, mass beauty, Shoppers Drug Mart. “Hey Humans is an exciting launch for us, with more sustainable packaging that does not compromise the quality or accessibility of the products.”
Earlier this year, the brand expanded into Walgreens stores in the US.