07.14.22
The company that launched the world’s first plantable pencil is branching out with a plantable makeup liner. Sprout World’s new Sprout Liners are available in both eye and brow formulations and are sold in single or double packs in both brown and black.
According to Sprout World, the liners feature a capsule at the end with seeds so it can be planted after use and grown into wildflowers. The patented liner is AC-tested (allergy-friendly) with a natural formula and is also free of microplastics.
After 7-12 days, the eyeliner germinates and turns into wildflowers. Products are available at Sprout World and Amazon.
“As a company, Sprout World is made up of 80% female employees. It was during a creative workshop that the idea of a plantable makeup pencil arose, with the majority saying that they used makeup pencils daily, eyeliner being the most popular,” said Michael Stausholm, founder and CEO of Sprout. “It created an instant buzz of excitement and it was this tangible ‘buzz’ that led to the conclusion that the only appropriate plant the new makeup pencil could sprout into were wildflowers that were good for bees.”
Sprout was founded in 2013 by Stausholm and has sold over 35 million plantable Sprout pencils in more than 80 countries. Brands that use Sprout pencils include Coca-Cola, Nestlé, Ikea, Marriott and more.
According to Sprout World, the liners feature a capsule at the end with seeds so it can be planted after use and grown into wildflowers. The patented liner is AC-tested (allergy-friendly) with a natural formula and is also free of microplastics.
After 7-12 days, the eyeliner germinates and turns into wildflowers. Products are available at Sprout World and Amazon.
“As a company, Sprout World is made up of 80% female employees. It was during a creative workshop that the idea of a plantable makeup pencil arose, with the majority saying that they used makeup pencils daily, eyeliner being the most popular,” said Michael Stausholm, founder and CEO of Sprout. “It created an instant buzz of excitement and it was this tangible ‘buzz’ that led to the conclusion that the only appropriate plant the new makeup pencil could sprout into were wildflowers that were good for bees.”
Sprout was founded in 2013 by Stausholm and has sold over 35 million plantable Sprout pencils in more than 80 countries. Brands that use Sprout pencils include Coca-Cola, Nestlé, Ikea, Marriott and more.