08.22.22
Henkel’s global trend-setting styling and color brand, göt2b, has signed actor and philanthropist Tati Gabrielle as its new brand ambassador.
Gabrielle is most recognized for her role as Marienne in season 3 of the Netflix hit series “You.” She’s also appeared in features such as “Uncharted," "Chilling Adventures of Sabrina," "The 100" and more. In 2021, she was recognized as one of Forbes' "Hollywood 30 Under 30.”
According to the company, göt2b’s mission encourages and inspires consumers to self-express without limits so that they feel free to be whoever they want to be. For the brand, Gabrielle not only embodies the same philosophy through her fashion sense and attitude, but exudes confidence and encourages those around her to self-express and own their unique style.
In June, göt2b and Ditch the Label hosted a virtual self-expression summit hosted by influencer Avani Gregg.