09.06.22
The International Fragrance Association (IFRA) has welcomed Charles de Lusignan as new global communications director.
De Lusignan will lead both IFRA’s internal and external communications activities.
“I am delighted to be joining this exciting sector,” said de Lusignan. “Smells define the world around us, and fragrance plays an essential role, not just in consumer goods but in our overall wellbeing. My goal is to help transform how fragrance is understood and to strengthen the voice of the sector around the world.”
De Lusignan joins the fragrance industry at an exciting and challenging period for the sector. Regulatory development and a greater global focus on economic, social and environmental sustainability make amplifying the voice of fragrance even more essential. De Lusignan is a British, Belgian and Italian national with an established track record in industrial and policy communications. Over his more than decade-long career, he has managed or led communications activities in both the European automotive and steel industries.
A graduate of the College of Europe, De Lusignan grew up in Belgium and was most recently head of communications and public affairs Europe at one of the world’s largest and most advanced steel technology and equipment manufacturers, based in Luxembourg and Germany.
"Charles’ skills and experience will help IFRA to grow our communications output to new heights at a juncture at which all IFRA stakeholders are seeing significant regulatory developments and advocacy activities with global implications,” said Hans Holger Gliewe, IFRA chairman.