09.19.22
John Paul Mitchell Systems (JPMS), a leading manufacturer of professional hair care and color, continues its commitment to the betterment of people and the planet through its partnership with Bees for Development.
The nonprofit organization is dedicated to reducing poverty, building resilient livelihoods, and increasing biodiversity through sustainable beekeeping.
Paul Mitchell the color is formulated with the sustainable, natural resource beeswax, and will extend the line with the all-new Cools Series. Beeswax plays a leading role in Paul Mitchell’s permanent hair color line to maintain its rich, creamy consistency that leaves the hair feeling smooth and healthy. JPMS sources the beeswax used to create its formulas from West Africa, where bees can pollinate plants year-round, contributing to the area’s biodiversity and helping uphold their ecosystems. The beeswax is sustainably sourced while also assisting local beekeepers in supporting their families and uplifting their communities.
With JPMS’ partnership, Bees for Development will help transform the lives of over 200 Ugandan people with disabilities by educating and training their communities to achieve greater economic and social empowerment through beekeeping. According to Bees for Development, beekeeping allows income generation without destroying forests and other habitats. The organization has trained over 5,000 beekeepers, focusing on locally appropriate skills and knowledge.
Paul Mitchell the color’s new Cools Series is available now, as well as the entire permanent hair color collection. These three ash blue cool tones provide soft control to the dominant pigment when lifting, without dull results. To learn more about the color line, including how to use, go here.