09.22.22
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers. According to The NPD Group, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population.
Black and Hispanic consumers are generally more engaged with fragrance products, as they wear them more often than other ethnicities and self-gift more frequently, according to the latest findings from the 2022 “Fragrance Consumer Report” from NPD. Over 60% of Black and Hispanic consumers report they do not leave the house without wearing fragrance and it is part of their daily routines, which is significantly higher than white and Asian users.
Black and Hispanic consumers are generally more engaged with fragrance products, as they wear them more often than other ethnicities and self-gift more frequently, according to the latest findings from the 2022 “Fragrance Consumer Report” from NPD. Over 60% of Black and Hispanic consumers report they do not leave the house without wearing fragrance and it is part of their daily routines, which is significantly higher than white and Asian users.