10.14.22
With a mission to create products that make consumers’ lives easier and the world more beautiful, MyKirei by Kao has introduced its new Easy-Spray Laundry Detergent.
The no-mess, no-measure, sustainably sourced solution for clean clothes and household linens is a compact, refillable alternative to heavy, space-hogging bottles that helps take the “work” out of housework. The MyKirei by Kao brand is capitalizing on the success it has garnered with such personal care hit launches as its Yuzu Flower Foam Hand Wash and is now pushing into the home category with the new Easy-Spray Laundry Detergent.
Driving Innovation
Continuing its commitment to promoting a beautiful life of balance, cleanliness, simplicity, and sustainability, the brand is driving innovation while finding fresh solutions to everyday needs.
The Easy-Spray Laundry Detergent is formulated with breakthrough Bio-IOS, the proprietary plant-based surfactant derived from palm remnants and phosphate-free. It preserves and protects clothes with a highly concentrated formula that delivers heavy-duty cleaning and odor-eliminating power that is safe for sensitive skin.
Easy-Spray Laundry Detergent requires a single cold-water rinse, a major energy-saver. What’s more, the MyKirei by Kao brand's "Bottle for Life" refill system reduces plastic by 90%.
Lightweight and liftable, the bulk-free bottle is half the weight of the leading liquid detergent and lends itself to one-hand dispensing and imparts a clean, fresh, breezy fragrance.
Easy-Spray Laundry Detergent, 12.8 fl oz, retails for $10.99; the 28.8 fl oz eco-pouch refill retails for $19.99 on Amazon and MyKirei.com.