11.03.22
Leading Brazilian beauty brand, Natura, will start its Natura Friday through the month of November.
Natura Friday encourages consumers to care about the brands they’re using and give back this holiday season. The initiative reinforces and strengthens Natura’s commitment to a positive impact on opportunities that transform.
“We believe in values of diversity, and as we acknowledge that we ourselves can and should do more, we are increasing our local support to embrace all voices collectively who fight for a more just world,” said Maria Eduarda Cavalcanti, Natura, USA general manager.
Natura’s business model supports and creates positive change all year long through its certified fair-trade practices, its work in the Amazon Forest empowering the communities and conserving the environment. Natura’s holiday campaign chooses to reinforce and strengthen the brand’s commitment by donating $3 per online order to one of four organizations. They are: The Women’s Entrepreneurial Opportunity Project; Black Girl Ventures; GyrlWonder; and Girls For A Change. Customers are able to choose which organization to donate to after finalizing their purchase. This donation applies to all product offerings including their holiday sets.