11.07.22
Fisk Industries, Orangeburg, NY, has completed its acquisition of bettybeauty, inc., the maker of hair color for the pubic area and body. Financial terms were not disclosed, but the brands have unveiled plans to expand into new territory.
Jarecki has agreed to continue with Fisk Industries in an advisory capacity.
New York-based bettybeauty, inc. was founded in 2006 by Nancy Jarecki. The brand’s hair color dyes are safe and specially formulated to cover the pubic and body hair of women and men. The recent acquisition will create the perfect home for bettybeauty, inc. alongside Fisk Industries and its other brands, which include Cover Your Gray.
Stephen Adler, president and CEO, said Fisk Industries is “thrilled to grow the betty brand with Nancy's creativity, business acumen, and finger on the pulse of the beauty industry on our side.”
Fisk Industries has also released plans to launch Cover your gray - betty for men, which the company says is the first and only hair color dye specially formulated for men's beards, mustaches, and body hair, including pubic hair. The no-drip, non-irritating, and conditioning line will exist alongside betty - color for the hair down there color kits, which are currently available in a range of colors from blonde to hot pink. Dyes are available on bettybeauty.com, on Amazon, and in select stores, salons, and spas internationally.
A survey of 800 US men aged 30 and older with gray hair, conducted by bettybeauty, inc. in October 2022, underscores the popularity of anti-aging in the grooming space. In the survey, 50% of respondents said they're self-conscious about gray hair in their beard because it ages them, 57% of respondents would/currently dye their beard hair to look younger, 39% of respondents are self-conscious about gray hair in their pubic hair because it ages them, and 49% of respondents would/currently dye their pubic hair to boost confidence.
Jarecki has agreed to continue with Fisk Industries in an advisory capacity.
New York-based bettybeauty, inc. was founded in 2006 by Nancy Jarecki. The brand’s hair color dyes are safe and specially formulated to cover the pubic and body hair of women and men. The recent acquisition will create the perfect home for bettybeauty, inc. alongside Fisk Industries and its other brands, which include Cover Your Gray.
Stephen Adler, president and CEO, said Fisk Industries is “thrilled to grow the betty brand with Nancy's creativity, business acumen, and finger on the pulse of the beauty industry on our side.”
Fisk Industries has also released plans to launch Cover your gray - betty for men, which the company says is the first and only hair color dye specially formulated for men's beards, mustaches, and body hair, including pubic hair. The no-drip, non-irritating, and conditioning line will exist alongside betty - color for the hair down there color kits, which are currently available in a range of colors from blonde to hot pink. Dyes are available on bettybeauty.com, on Amazon, and in select stores, salons, and spas internationally.
A survey of 800 US men aged 30 and older with gray hair, conducted by bettybeauty, inc. in October 2022, underscores the popularity of anti-aging in the grooming space. In the survey, 50% of respondents said they're self-conscious about gray hair in their beard because it ages them, 57% of respondents would/currently dye their beard hair to look younger, 39% of respondents are self-conscious about gray hair in their pubic hair because it ages them, and 49% of respondents would/currently dye their pubic hair to boost confidence.