Top Companies Report

44. Seventh Generation

July 7, 2009

Burlington, VT
Sales: $150 million

Sales: $150 million (estimated), but that total includes paper products.

Key Personnel: Chuck Maniscalco, president and chief executive officer; Jeffrey Hollender, chief inspired protagonist and executive chairman; Carter Elenz, executive vice president, sales and marketing; Tim Fowler, vice president, research and development; Garry Embleton, vice president,global strategic sourcing; Reed Doyle, director of global strategic sourcing.

Major Products: Non-chlorine bleached, 100% recycled paper towels, bathroom and facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and laundry products; plastic trash bags made from recycled plastic; chlorine-free baby diapers, training pants, and baby wipes; and chlorine-free feminine care products, including organic cotton tampons.

New Products: Natural Fabric Softener Sheets, Auto Dish Pacs, Rinse Aid. To be launched: Natural Multi-Surface Concentrated Cleaner.

Comments: This year, Seventh Generation entered into its third decade of business. While many things have changed within the business, company executives note that Seventh Generation is still an independent, privately-held company based in Burlington, Vermont and is committed to creating products that save natural resources, reduce pollution, keep toxic chemicals out of the environment and make the world a safer place for this and the next seven generations.

In 2009, Seventh Generation announced that it had become the first company in its industry in North America to purchase sustainable palm kernel oil certification credits to offset company-wide use of the ingredient in its entire product line.

Most recently, company founder Jeffrey Hollender handed the chief executive officer reigns to Chuck Maniscalco, a PepsiCo/Quaker Oats veteran.