11.21.22
In-Cosmetics Asia made its triumphant return to Bangkok on Nov. 1-3 – its first physical event in Thailand in three years.
Over 10,000 cosmetic and personal care professionals (unique visitors) joined 416 exhibitors for the opportunity to learn, network and discover the most recently launched ingredients.
With attendees joining from across the APAC region, including Thailand, Malaysia, India, Indonesia, South Korea, Vietnam, Philippines, Japan and Singapore among others, all eyes were on the show floor as several exhibitors announced new ingredient launches.
Clariant launched Galactinol Advanced, a biomimetic active ingredient inspired by resurrection plants and obtained by biocatalysis. Meanwhile, Expanscience unveiled its Calybiota Bio, a COSMOS-certified natural ingredient recommended for skincare and intimate hygiene.
Ichimaru Pharcos also introduced two new anti-aging skincare active ingredients – Adeplump, a perfect adipose enhancer, and HappiCloy, a skincare active formulated to improve skin elasticity and sagging.
Highlighting the revival of color cosmetics, Neelikon unveiled 17 new pearlescent pigments ideal for personal care and color applications. Allozymes also revealed Phytoene, the biomolecule responsible for the yellow, red, and orange colors in plants and vegetables, which is ideal for use as an anti-UV and anti-oxidation cosmetic ingredient.
Dow launched seven high-performing and sustainable new technologies including its EcoSense GL-60 HL Surfactant and EcoSense GL-60 HA Surfactant. The two naturally derived (>99% bio-derived) bio-surfactants, with emulsifying properties, enable the creation of highly desirable mild cleansing products. Meanwhile, Merck launched two new cosmetic active ingredients: RonaCare JouvaMer and RonaCare ReviMer for natural skin renewal, well-aging and skin vitality.
“In-Cosmetics Asia is our main gateway for the Asian market – we had the opportunity to see all our clients and potential customers during the show and we foresee a great future for our ingredients in Asia,” said Exhibitor Luis Alcalde, business development manager at Laboratorios Argenol.
A Fresh Look at Cosmetic Trends
Over 50 new ingredient suppliers that will drive the next wave of cosmetics innovation, joined In-Cosmetics Asia for the first time. Among them, Elixens France displayed its leading range of essential oils, hydrosols, floral waters, dry plants and other extracts, while Gustav Heess presented a range of specialty vegetable oils and Helioscreen explained its unique vitro sunscreen testing solutions. During the event, Uute Scientific Oy also highlighted its scientifically proven inactivated microbe extract from natural plant-based compost mixtures, soil, and plants, while Taiyo Corporation showcased its wide range of flavor, fragrance, anti-microbial material, deodorizer and fermented products.
Speakers also joining the event for the first time demonstrated how brands can embrace innovation and reinvention for success. Speaking at the Marketing Trends Theatre, Marcella Vanessa, CMO of Azarine Cosmetic, revealed how the company transformed its marketing strategy from bricks and mortar to online to reach unparalleled success. As one of the most anticipated skincare brands in Indonesia, Azarine is recognized for its innovation and collaboration with the likes of Korean actor/celebrity Lee MinHo, Disney Marvel and most recently, BT21.
Other highlights from this year’s Marketing Trends program included Julia Illera, a senior consultant at Euromonitor International, who spoke about rebounding amid market volatility. Sector-specific sessions also put global makeup trends under the spotlight by Natallia Bambiza, makeup category analyst of The NPD Group, while smart skincare was the focus for Julius Lim, CEO & Co-founder, B&B Labs.
Protecting the Future of Personal Care Trends
The growing importance of sustainability was high on the agenda in this year’s Technical Seminars and Formulation Lab. Technical Seminars saw suppliers such as CLR, Givaudan, LipoTrue, RAHN AG, Sappi Biochemtech BV, Spec-Chem Industry and others offer a deep dive into their latest personal care ingredients and formulation techniques.
Meanwhile, the Formulation Lab welcomed R&D and lab technicians from cosmetic and contract manufacturers, private labels, and indie brands to join hands-on sessions. With green formulation techniques dominating the conversation, representatives from Ashland to Clariant, Gattefossé Asia Pacific, Hallstar Beauty, IFF-Lucas Meyer Cosmetics, NIKKO Chemicals and PDO, Primient Covation LLC, as well as In-Cosmetics Asia’s new official technical advisor, Oliver Hofmann, from Shieling Laboratories, tackled formulating natural skincare, using clean, green effective vitamin derivatives, the benefits of waterless formulations, vegan emulsifiers and more.
Industry Firsts on Display
With 75 new ingredients on display, the Innovation Zone was the starting point for three-in-four (75%) visitors to in-cosmetics Asia. With ingredients on display launching within the past eight months, it represents the epicenter of innovation.
Helping to celebrate cutting-edge ingredients, exhibitors participating in the zone were recognized in this year’s awards. Announced on day two of the event, Mibelle BioChemistry took the Gold Award for the Innovation Zone: Active Ingredient Award for its NovoRetin aromatic resin - an ideal plant-based retinol alternative. The Silver Award was presented to Vytrus Biotech while two Bronze Awards were awarded to BASF and Cellicon Lab.
In the Innovation Zone: Functional Ingredient Award, Ashland celebrated the Gold win for its novel, nature derived Antaron soja glyceride. Meanwhile, double wins in both Silver and Bronze categories saw Global Bioenergies, Sharon Laboratories then Hallstar Beauty and Jan Dekker exclusively at IMCD all recognized.
Joining the celebrations were the winners of the 2022 Spotlight On Formulation Awards. This year’s Spotlight On themes spanned Healthy Skin and Makeup, with all formulated ingredients fitting into these trending sectors. With more than 30 entries reviewed by a panel of expert judges, DKSH took the Gold title for its Baby One More Time face cleanser powder, while Innovacos took Silver followed by Evonik with the Bronze title.
In-Cosmetics Asia returns to the Bangkok International Trade & Exhibition Center from Nov. 7-9, 2023. For more information, go here.