11.28.22
Amyris, Inc. a leading synthetic biotechnology company accelerating the global transition to sustainable consumption through its Lab-to-Market technology platform, announced record consumer sales performance during this year's Black Friday sales, held Friday, November 18 through Saturday, November 26.
The beauty category, including cosmetics, skincare and haircare, continues to demonstrate resilience and continued growth during the current quarter and this year's holiday season. Amyris has seen new record sales in its direct-to-consumer (DTC) channel and also expects a strong showing from brick-and-mortar retail compared to the year ago quarter with consumers returning to stores.
Biossance is expected to achieve its first month of $20 million in retail sales from a combination of strong China Singles' Day (11/11), the world’s largest shopping day, and Black Friday week. Biossance retail sales represents external sales to consumers across physical retail and online e-commerce channels, including Biossance's DTC channel. The latter generated 76% of its November month to-date sales during Black Friday week.
The next top three selling brands, after Biossance, grew their combined DTC revenue more than 400% versus last year's Black Friday week. These brands include JVN haircare, Rose Inc. color cosmetics and MenoLabs menopause supplements.
"Consumer demand for clean, sustainable health and beauty products continues to be strong,” said John Melo, Amyris president and CEO. “Our omnichannel strategy supports this demand and the continued growth of our consumer brands. Amyris consumer brands delivered record DTC Black Friday week revenue which was 71% of November month to-date DTC consumer revenue. Our DTC channels typically represent approximately 45% of our total consumer revenue with 55% being generated from brick-and-mortal retail.”
Amyris was also focused on Barra Bonita's output to deliver its strongest ingredient product revenue and on executing the previously announced "Fit to Win" margin, cost and cash actions.