12.08.22
In the face of an uncertain economy, the US beauty devices market is slated to maintain its solid single-digit performance for the second year in a row in 2022.
Consistent innovation draws a larger number of consumers to this segment. According to Kline Group, there has been a shift in consumer behavior, wherein they have extended the time between their visits to dermatologists and spas in favor of maintaining an at-home skin care regimen through the regular use of beauty devices.
App-connected beauty devices have been in high demand, helping consumers to achieve a more personalized treatment experience in the comfort of their homes. Such devices are often perceived as an affordable alternative to visiting spas, salons or dermatologists for skin care treatments. Their popularity has powered several new product launches in the area.
In August 2022, NuFace introduced Mini+ and Trinity+ to be used in conjunction with its app. This past November, Nu Skin launched LumiSpa IO, an upgrade of its original devices with enhanced technology and app connectivity. In September 2022, the brand also introduced Vera, a digital skin consultation app providing personalized product recommendation.
Multifunctional devices combining multiple technologies in one device are also gaining steam. For example, BeautyBio’s newly-launched Glofacial incorporates vacuum, microdermabrasion, and LED blue light technology. In an effort to bring the spa experience at home, Vanity Planet launched Evina – a sleek facial steamer that generates steam using nano-sized water molecules that help to hydrate the skin’s surface.
Multifunctional devices combining multiple technologies in one device are also gaining steam. For example, BeautyBio’s newly-launched Glofacial incorporates vacuum, microdermabrasion, and LED blue light technology. In an effort to bring the spa experience at home, Vanity Planet launched Evina – a sleek facial steamer that generates steam using nano-sized water molecules that help to hydrate the skin’s surface.