12.13.22
Starting December 26, personalized skincare company Curology's individual non-prescription skincare products can be shopped at Target.com and will be rolling out in Target stores throughout January, for the first time ever.
"Curology was the first company to make personalized prescription skincare easily accessible,” said Heather Wallace, CEO. “Our special model connects consumers with dermatology providers who customize individual treatment plans, making better skincare outcomes attainable for millions of people. Curology now being sold at Target allows us to reach even more people with an in-store presence," said Heather Wallace, CEO. "We are thrilled to be on Target's shelves and offer our products online to Target's guests as our first step into an omni channel model. This is a pivotal moment for our company and we are proud to embark on this journey with Target at our side."
Target guests will be able to purchase seven of Curology's best-selling, dermatologist-formulated and tested products, including the Gentle Cleanser, Gel Moisturizer, Emergency Spot Patch, Everyday Sunscreen, Acne Cleanser, Cream Moisturizer and Micellar Makeup Remover. In addition, they will also have the chance to try a Target-exclusive Starter Set featuring the Gentle Cleanser, Gel Moisturizer and Emergency Spot Patches.
All Curology products—ranging from $9.99 to $24.99 – available at Target include a free offer valued at over $50 for consumers to complete their routine on Curology.com via a complimentary consultation with a licensed dermatology provider who will prescribe a personalized Custom Formula.
Founded in 2014, Curology and its 100-plus in-house licensed dermatology providers have served more than 4 million patients. Customized prescription formulas help to clear their acne and dark spots, fight rosacea, prevent wrinkles and more. Alongside its retail debut, Curology is also unveiling a new modernized look with a full brand refresh that will roll out in 2023, starting with its on-shelf presence at Target.
Beginning December 26, shoppers can visit Target.com or visit stores throughout January to purchase Curology non-prescription products. Consumers can also go to Curology.com to connect with a licensed dermatology provider and get a personalized custom formula prescription to complete their routine.