01.03.23
MAC Cosmetics is breaking into new territory with the introduction of a high-performance skincare franchise called Hyper Real.
The Estée Lauder-owned brand says the new line is inspired by MAC and its makeup artists’ understanding of the power of skincare in relation to makeup, and as such, has been formulated to improve skin and enhance makeup.
The new range currently has three products:
• Hyper Real Serumizer, a multi-tasking serum-moisturizer hybrid that balances, retexturizes and strengthens the skin barrier for visibly healthy skin perfectly primed for makeup.
• Hyper Real SkinCanvas Balm, described as a restorative, lightweight moisturizer that strengthens and fortifies skin’s barrier as it hydrates and smooths.
• Hyper Real Fresh Canvas Cleansing Oil. MAC says this modern, lightweight cleansing oil is formulated with plant-derived ingredients that immediately smooth skin and improve skin texture.
The brand is tapping specific components to benefit skin, including Japanese peony extract, niacinamide, hyaluronic acid and ceramides, all of which can be found it the brand’s Pro-4 Power Infusion Matrix.
“As all makeup artists will agree, the secret to the perfect makeup is prepping with the perfect skincare,” said Dominic Skinner, MAC global senior artist. “The Hyper Real Serumizer creates the smoothest canvas to then apply makeup while delivering the perfect mix of special ingredients to give you the best-looking skin both instantly and over time. As a makeup artist, it really is the ultimate in skincare to wear.”
The Estée Lauder-owned brand says the new line is inspired by MAC and its makeup artists’ understanding of the power of skincare in relation to makeup, and as such, has been formulated to improve skin and enhance makeup.
The new range currently has three products:
• Hyper Real Serumizer, a multi-tasking serum-moisturizer hybrid that balances, retexturizes and strengthens the skin barrier for visibly healthy skin perfectly primed for makeup.
• Hyper Real SkinCanvas Balm, described as a restorative, lightweight moisturizer that strengthens and fortifies skin’s barrier as it hydrates and smooths.
• Hyper Real Fresh Canvas Cleansing Oil. MAC says this modern, lightweight cleansing oil is formulated with plant-derived ingredients that immediately smooth skin and improve skin texture.
The brand is tapping specific components to benefit skin, including Japanese peony extract, niacinamide, hyaluronic acid and ceramides, all of which can be found it the brand’s Pro-4 Power Infusion Matrix.
“As all makeup artists will agree, the secret to the perfect makeup is prepping with the perfect skincare,” said Dominic Skinner, MAC global senior artist. “The Hyper Real Serumizer creates the smoothest canvas to then apply makeup while delivering the perfect mix of special ingredients to give you the best-looking skin both instantly and over time. As a makeup artist, it really is the ultimate in skincare to wear.”