01.16.23
The new Naturalle paint from PT Mowilex Indonesia (Mowilex) features a groundbreaking, bio-based formula that contains 28% renewable raw materials and removes formaldehyde from indoor air.
Producing Naturalle with plant elements reduces its overall carbon footprint while creating a durable, high-performing matte paint that is low in odor and free of organic compounds (VOCs).
With its new Naturalle paint, Mowilex becomes the first manufacturer in Indonesia to formulate a sustainable, bio-based paint that replaces petroleum-based resins with natural plants. Mowilex is the first manufacturer in Indonesia to formulate a sustainable, bio-based paint. The water-based acrylic binder is made of 28% natural ingredients sourced from existing seeds, stalks and grasses. Using plant-based sources eases pollution by reducing the need for petroleum-derived polymers, and that lowers the product's overall carbon footprint.
"Our Naturalle paint derives a significant portion of its resins from sustainable, plant-based materials,” said Novina Tjahjadi, Mowilex head of research and development. “Using these renewable elements, rather than petroleum-sourced raw materials, lowers the product's carbon footprint. This paint also improves indoor air quality by removing formaldehyde from indoor air, offering a sustainable solution to a common challenge.”
Innovative, Bio-Based Technology
By trading petroleum resins for plant-based alternatives, Mowilex has created an extra-low odor, low-emission, zero-VOC paint. The innovative, bio-based technology behind Naturalle also actively improves air quality in homes and offices. Building materials, cleaning products, lacquers and other items release formaldehyde, a pollutant that can irritate the eyes and nose, trigger asthma attacks, and increase cancer risk. Naturalle absorbs formaldehyde and turns it into water vapor, permanently eliminating the contaminant from indoor air.
"Naturalle is a renewable, high-performing paint with excellent formaldehyde-abatement properties. We are excited to offer Naturalle and further strengthen our position as the environmental and sustainability leader in our market," said Niko Safavi, CEO of PT Mowilex Indonesia.
With the Naturalle launch, Mowilex underscores its commitment to both sustainability and premium product quality. Naturalle paint applies easily, spreads smoothly, and hides small surface imperfections. The luxurious matte finish is easy to clean, and the modern paint colors will not fade over time. The anti-fungal, anti-bacterial formula also contains no lead, mercury or other heavy metals.
Mowilex is applying to certify Naturalle through the USDA's BioPreferred Program. The voluntary series of independent, third-party program tests confirms that products meet or exceed minimum bio-based content requirements.
"Primal RN Biobased Acrylic Emulsion and Formashield Technology from Dow Inc. are incorporated in Mowilex Naturalle paint, offering a sustainable solution and healthier environment to meet asthma and allergy standards," said Yena Margono, Southeast Asia marketing manager for Dow Coating Materials. "As one of the world's leading materials science companies, Dow Inc. is passionate about discovering innovative, sustainable solutions through joint efforts with our partners."
Visit Mowilex.com for more product and sustainability information.